Domaine

This project explores the Domaine typeface through an unconventional yet contextually relevant format: wine labels. Domaine, designed by Kris Sowersby, originated from a custom logotype he created for Hardy’s, a historic Australian wine company. The original lettering that inspired Sowersby featured striated forms and a complex double shadow, which he distilled into a refined, contemporary serif—Domaine.

To reflect its origin story, I designed a type specimen using only text, resisting the current trend of illustration-heavy or typeless wine labels. The front labels—seven in total—each feature a single letter, coming together to spell “Domaine” while individually showcasing the typeface in both display and text styles. The two back labels provide a deeper look at Domaine’s defining features, with one set in its display cut and the other in text. This approach celebrates the typeface’s elegance and function, directly linking form to origin.