FOOTNOTES for Never

A socials template created to introduce and recap the latest newsletter from Never, a Melbourne-based running brand combining performance, culture and a strong visual identity.

I designed a series of Instagram posts that brought key moments and ideas from the newsletter into a more immediate, social format. The series was structured to build interest around the newsletter before release, then give audiences a visual recap of its content afterwards.

Working within Never’s existing creative direction, I used bold typography, graphic treatments, layered imagery and a digital-inspired colour palette to create a sequence that felt energetic and recognisably Never. Each post was designed to work individually while also contributing to a cohesive visual series across the feed.

The project explored how longer-form editorial content can be translated into social storytelling, creating a visual entry point into the newsletter while maintaining the brand’s distinctive approach to running culture.