2023
Vivarium
A refreshed visual identity for the Vivarium Festival, exploring the intersection of nature and technology through a blend of organic imagery and pixel-based digital design. The concept combines natural forms—like leaves and waves—with pixel art to express the festival's focus on the convergence of the organic and the artificial.
Branding & Identity
Client /
Vivarium Festival
The Vivarium Festival is a multidisciplinary event celebrating the complex intersection between nature and technology through concerts, performances, exhibitions, and conversations. To reflect this dynamic theme, I developed a new visual identity that reimagines the festival’s aesthetic by fusing organic forms with digital expression.
Drawing inspiration from natural elements—such as leaves, flowers, and waves—I translated these forms into a pixelated visual language that symbolizes digitalization and technological transformation. Pixels are not only a foundational element in the logo but are also used throughout the brand system, referencing pixel art as a hallmark of digital creativity.
Photography of real natural elements is layered with this pixel-based graphic treatment, creating a visual dialogue between the natural and the artificial. The result is a cohesive, modern identity that encapsulates the festival’s mission: to explore and challenge the boundaries between the organic and the technological in contemporary culture.
